Technical and local search, built on what your buyers actually type. Slower than advertising and considerably cheaper once it works, and it keeps working after you stop paying for the month.
Skipping the first layer to write content is the most common and most expensive mistake in search. We work bottom up.
If search engines cannot crawl, render and index the site quickly, nothing above this layer matters.
Each page answering one query properly, rather than every page half-answering the same one.
Written around what buyers search before they buy, not around a keyword volume spreadsheet.
For anyone who sells to a place: the map pack is often more valuable than the blue links above it.
Search work is slow enough that it needs visible output in the meantime. These are the three artefacts that make it possible to judge progress before the rankings move.
Positions for the queries that lead to sales, not a vanity list of terms nobody searches with money in hand.
The audit is not a 90-page PDF you file away. Issues are prioritised by impact and then actually resolved.
Pages written, published and linked — not briefs handed over for someone on your team to find time for.
Search is the easiest service to bill for indefinitely while producing nothing measurable. These four are how you can tell whether it is working.
Ask for the tracked query list. If it is full of terms nobody buys with, the reporting is decoration.
Nobody controls Google’s ranking, and anyone guaranteeing position one is either describing a term nobody searches or is about to buy an ad and call it SEO.
What we commit to is the work, the reporting and the queries we target.
Paid link schemes work until they do not, and the recovery costs more than the gains. Authority comes from being worth citing.
Nothing we do puts your domain at risk of a manual action.
An audit that ends in a document is half a service. Issues on sites we build or host are resolved by us; on sites we do not, we hand over changes ready to apply.
Every issue is re-crawled to confirm the fix landed.
Content is on your domain, technical fixes are in your codebase, and the analytics and Search Console history is in your accounts.
Stopping the retainer does not undo anything already done.
Ask the rest in the audit. We would rather set expectations now than manage them at month five.
Technical fixes can move things within weeks because you are removing an obstacle rather than building authority. Content and local work typically take three to six months to show reliably, and competitive commercial terms take longer.
If your site is new, the first six months are mostly foundations. We say so at the audit rather than at month five.
They answer different questions. Paid search gives you traffic tomorrow at a cost that never stops. Search gives you traffic in six months that keeps arriving after you stop paying.
Most businesses should run both, with paid funding the period while search matures. We will tell you if yours is an exception.
That is the normal case. We audit what is there, and where we cannot deploy changes ourselves we hand your developer a prioritised list with the actual changes rather than a description of them.
If the platform itself is the obstacle — and sometimes it is — we will say that plainly rather than bill months against a ceiling.
Yes. Research, brief, writing, editing, publishing and internal linking. What we need from you is subject-matter review, because you know things about your trade that no amount of research substitutes for.
Send your domain and the terms you think matter. The audit comes back ranked by what each issue is costing you.